Mautic
Open source marketing automation. The HubSpot alternative that owns your data.
What it is
Mautic is a marketing automation platform with all the features HubSpot and ActiveCampaign offer: email marketing, drip campaigns, landing pages, forms, lead scoring, contact segmentation, and visual workflow builders. It is open source under the GPL and self-hostable.
Why we recommend it
If you have more than 10K contacts and you're tired of Mailchimp or HubSpot per-contact pricing, Mautic is the answer. The self-hosted Community Edition is free; the paid tiers add premium plugins (multi-channel, advanced reporting, priority support) at flat pricing. Your contact data, email sending reputation, and customer journey logic all live on your infrastructure.
When to use it
- E-commerce sites that need sophisticated drip campaigns
- B2B companies with long sales cycles (lead scoring + nurture workflows)
- Anyone who has hit Mailchimp's contact limit and doesn't want to pay $500+/mo
- Marketing teams that want to own their data (no third-party tracking)
Quickstart
Run this in your terminal. Self-hosts locally with Docker or your preferred setup.
$ docker run -d --name mautic -p 8080:80 -v mautic_data:/var/www/html mautic/mautic:latestSetup
Tags
Integrates with
Common use cases
- →email-marketing
- →lead-nurture
- →ecommerce
- →b2b
- →newsletters
Pricing
Community: free, self-hosted, GPL. Cloud Essentials: $99/mo. Cloud Pro: $299/mo. Cloud Enterprise: $499/mo.
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