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Sendy

Self-hosted email newsletter. Amazon SES backend. $69 one-time.

by Sendy (Elastic) ·Email Marketing · platform
Operational · 99.95% · 195ms · 78h ago
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Official Verified Security 89/100 Quality 92/100 Last checked Aug 28, 2026

What it is

Sendy is a self-hosted email newsletter app. PHP + MySQL, uses Amazon SES for delivery (cheap, $0.10 per 1K emails). Beautiful UI, autoresponders, segmentation, A/B testing, analytics, and a one-time $69 license.

Why we recommend it

If you send newsletters and want to escape Mailchimp/ConvertKit fees, Sendy is the most cost-effective option. The license is $69 one-time, and Amazon SES charges $0.10 per 1K emails (basically free for small lists).

When to use it

  • Newsletters that want to cut SaaS fees
  • Authors, creators, indie hackers
  • Lists up to 100K+ subscribers
  • When you want a self-hosted, one-time-license product

Quickstart

Run this in your terminal. Self-hosts locally with Docker or your preferred setup.

$ Download from sendy.co and follow the install guide

Setup

**Requirements:** LAMP stack, Amazon SES account (verify a sender domain). **License:** $69 one-time per install. Unlimited subscribers. **Setup:** 1. Upload Sendy files 2. Create MySQL DB 3. Run installer at `/_install` 4. Configure SES API keys

Tags

#newsletter#self-hosted#amazon-ses#one-time-license#mailchimp-alternative

Integrates with

amazon-seszapierwebhooksrest-apiwordpress

Common use cases

  • newsletters
  • mailchimp-replacement
  • creators
  • indie-hackers

Pricing

License: $69 one-time. Amazon SES: $0.10 per 1K emails.

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