Zurmo

Gamified open source CRM. Sales, marketing, service, with a unique twist.

Operational · 99.80% · 295ms · 78h ago

Official Verified Security 82/100 Quality 83/100 Last checked Aug 28, 2026

What it is

Zurmo is an open source CRM with a unique feature: built-in gamification. Users earn points, badges, and leaderboard positions for completing tasks, logging activities, and closing deals. Sales, marketing, service modules, customizable workflows.

Why we recommend it

If user adoption is your #1 CRM problem, gamification can help. Zurmo is the only open source CRM that bakes in this mechanic. It works surprisingly well for sales teams that need a nudge.

When to use it

Sales teams with low CRM adoption
Companies that want gamification to drive usage
Standard sales/marketing/service workflows
Custom workflow-heavy use cases

Quickstart

Run this in your terminal. Self-hosts locally with Docker or your preferred setup.

$ git clone https://github.com/zurmo/zurmo && cd zurmo && php install.php

Setup

**Manual install:** 1. LAMP with PHP 7.4+ 2. Clone the repo 3. `php install.php` and follow the wizard Note: Zurmo's release pace has slowed, but the codebase is still maintained.

Integrates with

imapsmtprest-apiwebhooks

Common use cases

→adoption-problems
→gamified-sales
→workflows
→mid-market

Pricing

Free. Open source under AGPL-3.0. Self-host on LAMP.

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